Last updated on December 21, 2017
Sales vs. MarketingâŠthe eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads theyâre given. When sales and marketing arenât working together, youâll always struggle to meet your conversion goals. And because…
Last updated on March 28, 2019
Youâve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like youâre constantly competing against the âGoliathsâ of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources.…
Last updated on January 28, 2020