Last updated on February 3, 2022
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you'll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want to grow or scale up your (or…
Last updated on January 12, 2022
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly! AI marketing is the use of artificial intelligence to make automated decisions based on audience data.…
Last updated on December 13, 2021
Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into reporting dashboards that can show…
Last updated on November 29, 2021
The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Marnie Ochs-Raleigh and Sheena Graham entitled, “In the Winds of Change, Marketers Rise: How Rock Stars Roll with Change to Unlock Revenue.” In this article, you’ll get expert advice from the Agency Partner Panel, and we’ll outline some of the key highlights and takeaways from this exciting…
Last updated on October 20, 2021
The Revenue Rockstars Series continued with a live-streamed advice from the State of MarTech report session from SharpSpring, Ascend2 CEO Todd Lebo, and Ocreative Chief Business Development Officer, Matt Koeppel. The session entitled, “New Research: Why Your Results are Lacking & 3 Key Strategies for Success” was especially exciting because it featured brand new agency marketing research data from Ascend2.…
Last updated on October 4, 2021
The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Magee Clegg, Patrick Schokker and Jason Kramer entitled, "From a Seat at the Table to Running the Table: How Modern Marketers Are Winning Revenue.” In this blog, you'll get advice from the Agency Partner Panel, and we’ll outline some of the key highlights and takeaways from this…
Last updated on September 22, 2021
Karl Sakas continued our Revenue Rockstars Series with a recent live-streamed session entitled “What CMOs Say When You’re Not in the Room … And How It Can Help You Grow Your Agency”. Below, we’ll outline some of the key highlights and takeaways from this session. Or, if you’d like to watch Karl’s webinar in full, you can check it out…
Last updated on August 31, 2021
The year is flying by and if it feels impossible to stay up-to-date on the latest industry trends and info, don’t worry -- you are far from alone in feeling this way -- especially about MarTech trends. The fact is, things move so fast in the agency world that keeping up with “what’s new” and “what’s trending” can seem like…
Last updated on May 5, 2021
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
