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The State of MarTech Stack Optimization

Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? You’re in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…

Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series, featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote…
New SharpSpring CMO hometown of Minneapolis, MN

Our New CMO Shares His Why

I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
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Lead Nurturing & Increasing Client Retention: How to Decrease Customer Churn

Proper Lead Nurturing is Key to Reducing Client Attrition When Credit Union 2.0, a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Credit Union 2.0 wanted to be able to display greater value to their clients. But because they relied on their customers to administer…
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Top Tips for Clients During & After Lockdown

Einstein said “In the midst of every crisis, lies great opportunity," and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter category is a great idea…
The importance and purpose of brand guidelines for your business

Understanding the Purpose of Brand Guidelines

You work hard on your marketing. You try to keep everything consistent across your website, your digital marketing, your print collateral and even the signage in your office. However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. This can become even more of…
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Marketing Strategies: Waterfall Model Advantages and Disadvantages

There are countless marketing strategies and project management philosophies out there and it can be hard to understand which one is best for your business. You can go to two resources to ask about the same tactic and one will swear devoutly that a particular methodology is the only one that works, while another resource will claim that it’s impossible…
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5 Tips for Better Visual Content Creation

Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of…
SharpSpring + Perfect Audience

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience

It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
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Agency Tips: Navigating Difficult Client Conversations

It’s inevitable in agency life — at times you’ll have to communicate with problem clients, resolve tricky client issues, or talk with clients who are unhappy. In these situations, sweeping problems under the rug is the worst thing you can do. Instead, make sure you engage with your clients in a professional, constructive manner — even if the problem seems…