Company Blog

Lead Nurturing for All: An Affordable HubSpot Alternative

Isabel Hasty - Thu, September 14, 2017

lead-nurturing

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the…

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Slim Down Your Offering, Bulk Up Your Revenue [Webinar]

Isabel Hasty - Fri, August 4, 2017

service-offerings

Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin?  This is a mistake that many agencies make when publishing their services online. It’s easy to get carried away with how much you’d like to offer – but actually…

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The Marketing Automation Terms You Need to Know

Jena Bezesky - Fri, July 21, 2017

marketing-automation-glossary

When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.” Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary….

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Show Me the Money: Proving ROI With the SharpSpring CRM

James Morgan - Fri, June 30, 2017

sharpspring-crm

Has your boss or a client ever said to you: “Show me the money!”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind. One of the easiest ways to show the ROI of each customer is to accurately…

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6 Client Acquisition Tips for Agencies

Koertni Adams - Fri, June 23, 2017

clients

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See…

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Is Marketing Automation Right For You?

Olivia Williams - Wed, June 14, 2017

marketing-automation

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users…

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How to Pitch Marketing Automation to Your Boss

Jon Tsourakis - Wed, May 31, 2017

pitch-marketing-automation

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape. If you’re reading this, chances are you’ve tried…

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Agencies Talk: How to Retain Clients

Andrew Dod - Wed, May 3, 2017

There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients…

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Agencies Talk: How to Get More Clients

Andrew Dod - Fri, April 14, 2017

clients

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re…

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11 Retention Marketing Tips to Reduce Client Turnover

Koertni Adams - Fri, March 24, 2017

retention marketing

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on…

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