Lead Nurturing for All: An Affordable HubSpot Alternative

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the other key capabilities that marketing…

Slim Down Your Offering, Bulk Up Your Revenue [Webinar]

The Marketing Automation Terms You Need to Know

When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.” Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. Whether you’re a marketing newbie or…

Show Me the Money: Proving ROI With the SharpSpring CRM

Has your boss or a client ever said to you: “Show me the money!”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that's why we've designed the SharpSpring CRM with your revenue goals in mind. One of the easiest ways to show the ROI of each customer is to accurately track them in your CRM,…

6 Client Acquisition Tips for Agencies

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See how well we get along?…

Is Marketing Automation Right For You?

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users agree that marketing automation is…

How to Pitch Marketing Automation to Your Boss

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape. If you’re reading this, chances are you’ve tried to pitch marketing automation to…

Agencies Talk: How to Retain Clients

There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients around for the long haul,…

Agencies Talk: How to Get More Clients

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re already using these strategies, to…

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on optimizing your relationships with the…