SharpSpring + Perfect Audience

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience

It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
Group of business people meeting in office.

Agency Tips: Navigating Difficult Client Conversations

It’s inevitable in agency life — at times you’ll have to communicate with problem clients, resolve tricky client issues, or talk with clients who are unhappy. In these situations, sweeping problems under the rug is the worst thing you can do. Instead, make sure you engage with your clients in a professional, constructive manner — even if the problem seems…
Soft focus of Happy Client standing at the Wall, Smiling while using Smartphone. Surrounded by Positive Review in Speech Bubble and Social Network icons.

Why Customer-Centric Work Culture Is the Way Forward for Young Businesses

Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…
Group of young business people in a meeting

Spend Less Time Scheduling and More Time Selling with SharpSpring Meetings

“What time works best for you?” “I’m actually busy at that time, what about later in the day?” “I’m out of the office that afternoon. What about the following day?” “I’m in meetings all day, how does Friday morning look for you?” Ah, the dreaded back of forth of scheduling meetings. :cringe: Luckily there's an easy new way to solve…
Group of young business people celebrating in Santa hats.

Part III: Prepping for Holiday Email Sends

In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Group of young business people working on holiday emails in Santa hats.

Part II: Prepping for Holiday Email Sending

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…

6 Ways to Position Your Agency as a Thought Leader

Any agency interested in building a presence online invests in content marketing. So everyone writes about the same topics and uses the same promotion strategies to get reach. If you really want your agency to stand out from the competition, you need to become a thought leader. Illustrating expertise in your niche topic can help you build clout and attract…

Grow Your Agency By Growing Your Clients

Growing an agency is a process. Yes, you can try growth hacking and look for other opportunities to skyrocket into notoriety. But the backbone of real agency growth comes down to one thing... clients. If growing your client base is the cornerstone of your agency strategy, you can rest assured you’re on the path to stable growth. Below are the…

4 Tips to Improve Client Retention

Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. There are lots of things your agency can do to reduce client churn.…

Lead Nurturing for All: An Affordable HubSpot Alternative

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the other key capabilities that marketing…