Guest Blog

Why You Should Treat Your Audience Like Cats

Katie Schieder - Fri, February 10, 2017

audience

Marketing automation is a vital tool for reaching your audience in today’s digital world. It facilitates the process of capturing, nurturing, qualifying and closing leads. Agree? Of course you do. You’ve bought into marketing automation, you drank the Kool-Aid. But there’s a problem. You’ve created valuable content, set up email campaigns and associated workflows, built…

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How Do Marketing Agencies Use Marketing Automation?

Valerie Riley - Fri, January 20, 2017

As the month of love approaches, it’s time to think about the adoration we here at SharpSpring have for digital marketing agencies and the commitment we feel to them. Sure, those other marketing automation platforms might have a “program” for agencies or a special pricing plan, but SharpSpring is an entire platform built around the…

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All Onboarding Is Not Created Equal

Brett Tobin - Fri, January 6, 2017

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly…

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Where have you been my whole professional life, SharpSpring?

Andrew Dod - Mon, December 5, 2016

Twenty years ago as a marketing agency founder and executive, I hungered to visualize more clearly the value we provided clients, both to prove ROI and to make our firm indispensable. For certain, I knew we were effectively executing programs and campaigns against an overall strategy, but connecting specific tactics to specific results was a…

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