If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”

It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics:

  • 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Ascend2
  • Best-in-class companies are 67% more likely to use a marketing automation platform. – Aberdeen Group
  • 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight

Judging by these numbers, it’s clear that marketing automation works wonderfully for many users. But does that mean it can only work for certain businesses?

Is Marketing Automation Right for Your Business?

Spoiler Alert: The answer is yes.

Marketing automation can be used for virtually any type of business or marketing agency, large or small. Whether you’re part of an in-house marketing team or a marketing agency, marketing automation helps you drive real, measurable results.

So the real question is not whether marketing automation is right for you and your business. It’s about how you can use marketing automation to drive growth.

To discover how marketing automation can help your business grow, take the quiz below. Not only is it fun and informative, but along with your results, you’ll receive hand-picked content to further help you along in your research. It’s a classic win-win!

Added bonus: If you’re with a marketing agency and you have clients who aren’t sure about marketing automation, pass this quiz along so they can see for themselves what they’re missing.


Naseem Shah