Last updated on March 13, 2020
Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. Theyâre the ideal way to deliver focused, relevant content. Iâve been using them since before âlanding pageâ became an official marketing term and Iâm a big believer in the power of a good landing page. But what do you do…
Last updated on April 9, 2021
Despite what you may have heard, email isnât going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on February 25, 2020
Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, itâs a good idea to step back and ask yourself whether your companyâs marketing is social-ready. If itâs not, donât worry! Thereâs no time like the present to learn more about the importance of social media marketing. In todayâs world,…
People in the U.S. spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. With people now seemingly tethered to their compact devices, time spent on mobile now outpaces time spent on…
Last updated on April 9, 2021
Youâve built a great website, youâre committed to telling your brand story and you want to take your lead generation efforts to the next level. While you might be doing everything right from an inbound marketing perspective, you still may not be seeing the results you were hoping for. If your sign up forms arenât getting filled out, the answer…
Last updated on February 5, 2020
You donât need to be told how vital it is to put out a steady stream of content in order to support your inbound marketing strategy and attract prospective customers into your pipeline. You know the importance of content, but so do your competitors. With so much noise online, how do you make sure that your content sounds different from…
You work hard on your marketing. You try to keep everything consistent across your website, your digital marketing, your print collateral and even the signage in your office. However, it can be difficult to keep all the various details of your brand straight, especially if you donât currently have set brand guidelines in place. This can become even more of…
Last updated on January 28, 2020
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, youâve likely considered your overall customer experience, the buyerâs journey for your products and what content might be useful to each prospect as they work…
Last updated on January 24, 2020
Whether youâre a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing interns can help your team tackle a wide range of entry-level tasks that might otherwise bog down more experienced team members. At the same…
Last updated on September 27, 2021
If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales team needs to get involved in nurturing a lead to…
