purchased lists email marketing

The Dangers of Purchased Lists

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. If you’ve been in marketing for very long at all you probably know where I’m going with this. The purchased…
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5 Tips for Effective Email Marketing Campaigns

Did you know that more than 200 billion emails are sent each day worldwide? However, despite the volume, only about 20% of emails succeed in getting the target customers' attention enough to be read. And even fewer of the read emails actually lead to actionable outcomes such as clicking or making a purchase. With such statistics, it is evident that…
Agency using marketing automation

Save Time & Seize Opportunity with Marketing Automation

Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview For specialty watch repair shop, Tick King, mining client data was…
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SharpSpring Guide to Understanding Email Metrics

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of…