Last updated on July 22, 2020
Even with the help of the latest advancements in marketing automation technology, lead generation can still seem fruitless if your leads arenât actually converting. An important step before chasing down a lead is to effectively differentiate between qualified leads vs. unqualified leads. Understanding Qualified Leads vs. Unqualified Leads A qualified lead is a prospect with a problem that can be…
Last updated on July 14, 2020
When you think of prospecting, the first thing that pops into your head may be searching for gold. And while weâre not operating in the Old West, the way miners searched for gold is actually somewhat similar to modern-day sales and client prospecting.The concept of prospecting clients basically means focusing on locating hot leads and then guiding them through your…
Last updated on March 8, 2021
Discover how one SaaS company resurrected lost deals & increased site traffic more than 200% A Quick Overview When Authenteq, an automatic identity verification and privacy SaaS platform, approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that werenât generating revenue. Experiencing problems with email…
When planning your content strategy, it isnât enough to just write blog posts. To keep your audience interested and engaged, you need videos, infographics, podcasts, eBooks and other unique ways to deliver your brand message. Every individual learns information differently, so offering various types of content will attract and engage different segments of your audience. The more types of content…
With so much of the buyerâs journey taking place online, itâs essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression â and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
Last updated on November 21, 2019
Itâs official and we couldnât be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. âThe ability…
Last updated on November 22, 2019
Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and moreânot to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been as crucial as it is today for brands to leverage…
Last updated on April 4, 2019
If youâre looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak itâs advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has added more ad slots in recent years, the increase in…
Last updated on January 17, 2019
Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into…
Last updated on April 15, 2019
Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in…
