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What Makes a Great E-commerce Marketing Strategy?

If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. The key is to create a place for…
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Pro Tips for Writing a Better Content Calendar

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit,  you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
Inbound Marketing

5 Proven Inbound Marketing Examples to Try This Year

You are probably familiar with inbound marketing -- even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. The most effective, proven inbound marketing examples create a…
marketing strategy

Marketing Strategy Overview: Demand Generation vs. Lead Generation

Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. Lead generation operates on the core idea of adding as many prospects as possible to the top of the funnel, then qualifying and converting those…
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Understanding Cross-Channel Marketing Strategy

While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link on social media, or after receiving…
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Omni-Channel Marketing Versus Customer Experience Marketing

Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you…
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Inbound Marketing Strategies for Agencies, Part 1

As a marketing agency, your primary goal is to sign people up for your services. How can you cut through the noise and demonstrate to potential clients that you’re the best choice? In an age of media oversaturation and endless advertising, traditional marketing approaches tend to have a low ROI. It’s important to figure out how to keep clients coming…
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Top Email Marketing Trends for 2020

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
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Is Your Marketing Social-Ready?

Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world,…
A/B Testing for Digital Marketing Strategy

How to Use A/B Testing in Digital Marketing Strategy

Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits…