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Top MarTech Trends for Agencies

The year is flying by and if it feels impossible to stay up-to-date on the latest industry trends and info, don’t worry -- you are far from alone in feeling this way -- especially about MarTech trends. The fact is, things move so fast in the agency world that keeping up with “what’s new” and “what’s trending” can seem like…
Laptop Displaying Top Email Marketing Strategies for 2020

5 Email Marketing Trends to Try in 2021

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Laptop Displaying Top Email Marketing Strategies for 2020

2021 Marketing Trends You Can’t Ignore

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Convert Data into Actionable Results

How to Convert Data into Actionable Results

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results. Marketing reports can indicate which strategies are working and which ones need to be reworked or canned completely. Unfortunately, to get that kind of insight out of all those colorful…
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What Makes a Great E-commerce Marketing Strategy?

If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. The key is to create a place for…
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Pro Tips for Writing a Better Content Calendar

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit,  you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
Inbound Marketing

5 Proven Inbound Marketing Examples to Try This Year

You are probably familiar with inbound marketing -- even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. The most effective, proven inbound marketing examples create a…
marketing strategy

Marketing Strategy Overview: Demand Generation vs. Lead Generation

Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. Lead generation operates on the core idea of adding as many prospects as possible to the top of the funnel, then qualifying and converting those…
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Understanding Cross-Channel Marketing Strategy

While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link on social media, or after receiving…
Customer happy due to omni-channel marketing

Omni-Channel Marketing Versus Customer Experience Marketing

Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you…