Last updated on February 28, 2022
Investing in continuing education by taking advanced training courses and gaining new certifications is more important now than ever before. The challenges posed by today's tough economic landscape have made for an even more competitive job market in recent years. Continuously improving your skills is one surefire way to stay ahead of the competition and advance your career. Ready to…
Last updated on February 17, 2022
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Look for Opportunities to Diversify Most marketing budgets today don’t allow…
Last updated on August 10, 2021
Can anyone remember a world before advertising? It seems like we’re inundated with ads on a daily basis. In the 1970s, people were exposed to around 500 ads per day. Fast forward to 2021 and that estimate has increased dramatically. People are now estimated to be exposed to between 6,000 to 10,000 ads every single day. That’s a 1900% increase!…
Last updated on September 17, 2020
While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link on social media, or after receiving…
Last updated on July 1, 2021
Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Growth Series, featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote…
Last updated on June 18, 2020
I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
Last updated on May 11, 2020
Einstein said “In the midst of every crisis, lies great opportunity," and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter category is a great idea…
Separating yourself from the pack to stand out on social media can be challenging, particularly if you're a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social media marketing…
Last updated on December 13, 2019
In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…
Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of…
