Stand out on social media

How to Stand Out on Social Media

Separating yourself from the pack to stand out on social media can be challenging, particularly if you're a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social media marketing…
Marketing Automation Tips for the Holidays

Marketing Automation Tips for the Holidays

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…
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5 Tips for Better Visual Content Creation

Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of…
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How to Automate Your Black Friday Marketing

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
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Why Customer-Centric Work Culture Is the Way Forward for Young Businesses

Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…

How to Market to Millennials – Five Tips

Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re…
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Marketing Trends for 2020

We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…
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7 Benefits of Continuing Education Throughout Your Career

Investing in your continuing education by taking advanced training courses and gaining new certifications for is more important now than ever before. The current economy has made a more competitive job market in recent years. Continuously improving your skills is the one surefire way to stay ahead of the competition and advance your career. To show you just how valuable…
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Part III: Prepping for Holiday Email Sends

In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Group of young business people working on holiday emails in Santa hats.

Part II: Prepping for Holiday Email Sending

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…