26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or…

Everything You Need to Know About Micro Conversions

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

Top 10 Marketing Tips for 2019

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Look for Opportunities to Diversify Most marketing budgets today don’t allow…

How to Market to Millennials

Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Forward-thinking marketers need to work on capturing millennial interest today if they’re going to ever maintain them as loyal customers in the years to come. Read on for a…

Top 10 Digital Marketing KPIs

What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…

5 Ways to Effectively Measure Marketing Attribution & Why It Matters

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is by using marketing attribution. Marketing attribution is a way of measuring the value of different steps in the customer…

How Facebook’s News Feed Works & 5 Ways to Leverage It in Your Social Strategy

Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand's visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in their audience’s news feeds. But all isn’t lost. There are…

5 Website Pop-Up Mistakes to Avoid

Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been around for a long time, so wise marketers already learned…

Video Marketing Tips for Agencies