Last updated on December 5, 2018
What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve â yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…
Last updated on January 23, 2023
Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is by using marketing attribution. Marketing attribution is a way of measuring the value of different steps in the customer…
Last updated on December 5, 2018
Marketing on Facebook isnât what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand's visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in their audienceâs news feeds. But all isnât lost. There are…
Last updated on December 5, 2018
Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they arenât intrusive or annoying. Luckily pop-ups have been around for a long time, so wise marketers already learned…
Last updated on December 21, 2017
Sales vs. MarketingâŠthe eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads theyâre given. When sales and marketing arenât working together, youâll always struggle to meet your conversion goals. And because the internet has transformed the customer journey, sales and marketing…
Last updated on March 28, 2019
Youâve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like youâre constantly competing against the âGoliathsâ of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep up with larger, more well-equipped companies?…
Last updated on January 28, 2020
Last updated on April 15, 2019
In the age of technology, itâs easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter â but only if you do it correctly.…
