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7 Ways to Turn Webinar Leads into Customers

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into…

9 Ways to Use CRM Data to Maximize ROI on Your Promotions

Customer relationship management (CRM) software has a  whole lot of benefits for businesses. According to Baseline statistics, the average ROI from CRM use is $5 for every $1 invested. Use a complete and fully integrated CRM solution and you can start seeing the impact yourself. And the more you use your CRM’s features and data, the more insights you can…

4 Essential Elements of a Powerful Sales Pitch

In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales…

Video Marketing Tips for Agencies

Close the Loop: Align Your Sales and Marketing

Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the customer journey, sales and marketing…

6 Client Acquisition Tips for Agencies

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See how well we get along?…

Clean Customer Data: Getting Your Sales and Marketing in Sync

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to…

Agencies Talk: How to Get More Clients

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re already using these strategies, to…

Why You Need Drip Marketing in Your Life

Don’t you wish you had a way to send out a whole bunch of emails to consumers to guide them through the sales cycle? And wouldn’t it be even better if those pesky emails were personalized and automated, and you never had to worry about manually writing or sending them yourself? I’m going to just dive right in and give…