Last updated on October 27, 2020
Sales are what drive any company. This is why everywhere you turn, someone is trying to sell you something. When a salesperson approaches you, the way they talk about their product or service is part of what will determine whether or not you invest your time and money into it. As a salesperson, having an effective sales pitch that gains…
Last updated on January 28, 2020
When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt. I’d stare at my screen and wonder, “Okay, how…
Last updated on January 13, 2023
Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key elements of a sales pitch…
Last updated on January 17, 2019
Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into…
Last updated on December 5, 2018
Customer relationship management (CRM) software has a whole lot of benefits for businesses. According to Baseline statistics, the average ROI from CRM use is $5 for every $1 invested. Use a complete and fully integrated CRM solution and you can start seeing the impact yourself. And the more you use your CRM’s features and data, the more insights you can…
Last updated on December 21, 2017
Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the customer journey, sales and marketing…
Last updated on February 13, 2018
Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See how well we get along?…
Last updated on March 28, 2019
You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to…