Last updated on September 9, 2022
What role does your small business’s website serve? Is it a digital business card? A 24/7 salesperson? A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. But in…
Last updated on January 19, 2022
Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. It was the only signal of quality. Google engineers were inspired by the system scientists were using to rank scientific papers:…
Last updated on December 7, 2021
As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Create Content Just Because It Is “the Best SEO Practice” This…
Last updated on January 28, 2020
When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt. I’d stare at my screen and wonder, “Okay, how…
Last updated on May 22, 2020
We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: ‘Spam’…
Last updated on February 13, 2018
Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See how well we get along?…
Last updated on March 28, 2019
There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients around for the long haul,…
Last updated on June 5, 2018
The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients. We then compiled the best answers into this blog post to provide you with some new ideas – or if you’re already using these strategies, to…