Last updated on April 9, 2021
Despite what you may have heard, email isnât going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on March 6, 2020
As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy, you need to work smart and ensure that youâre connecting with target audiences who actually value your message.…
Last updated on March 10, 2020
When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when considering the task of creating…
Last updated on March 6, 2020
Trying to stay one step ahead of the competition can be time consuming, but itâs necessary for your company to grow. This is why properly conducting competitive analysis in marketing is so important. It will help you identify who your competitors are, what strengths and weaknesses they have and whether or not they pose a potential threat â or perhaps…
Last updated on October 8, 2019
As you look at your overall marketing strategy, it shouldn't come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren't delivering the number of qualified leads and…
Last updated on February 10, 2021
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades…
Last updated on August 20, 2021
"Email is not an age thing, while social media is divided by generations."  Hereâs what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; Youngsters are all about Instagram; Professionals like to hang on to LinkedIn; And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual's choice of social media. But⊅
Last updated on December 13, 2019
Growing an agency is a process. Yes, you can try growth hacking and look for other opportunities to skyrocket into notoriety. But the backbone of real agency growth comes down to one thing... clients. If growing your client base is the cornerstone of your agency strategy, you can rest assured youâre on the path to stable growth. Below are the…
Last updated on November 27, 2019
Algorithms? Automation? AI? Sounds like science fiction but itâs just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if youâre new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
