Last updated on March 12, 2021
Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management (CRM) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when itâs sent to your…
The phrase âdrip campaignâ may have you envisioning a leaky faucet, but itâs nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term âdripâ refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based…
Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Last updated on April 14, 2023
Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging. SharpSpring offers a powerful suite of sales and marketing automation tools that will integrate your goals into one platform. You can focus on a…
Last updated on February 17, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, weâll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Last updated on May 21, 2021
Letâs be honest, people love to give advice. (They do not typically love receiving it, but thatâs a topic for a different blog.) One of the most pervasive cliches you will hear when starting a new project is âhave the right tool for the jobâ and while this piece of advice rings true, it implies you know and have all…
Last updated on February 9, 2021
Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog weâre going to be talking about growth marketing -- but you might be more familiar with this concept being referred to as âgrowth hackingâ or something similar. Likely because the term…
Last updated on February 9, 2021
If youâre shopping around for marketing automation software, it (hopefully) indicates that youâve already got a pretty good handle on what marketing automation means and how it can help your business. You know that to keep up with the pace of digital marketing, automation has become a nearly necessary business tool. Now itâs time to take the next step in…
Last updated on January 29, 2021
The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Maintaining records using means such as spreadsheets becomes…
Last updated on January 25, 2021
When it comes to marketing, itâs not enough to churn out content and hope for the best. You need to be able to offer relevant, personalized content that your audiences want to engage with. To do that, however, you need to be able to collect data about your prospects â not just their contact information, but also their behaviors as…
