Last updated on November 19, 2020
Marketing automation helps make life a little easier. Letâs take a look at marketing automation in a broad sense to truly understand the specifics of how automated content marketing. In a nutshell, marketing automation refers to platforms that help businesses automate all of their marketing and sales engagement processes to…
Last updated on November 19, 2020
Content is critical in all aspects of your digital marketing. Without quality content published regularly, you canât effectively tell your brand story. The best way to ensure that you get coverage of all topics related to your business and relevant to your audiences is to create a dedicated and relevant…
The new SharpSpring Agency Growth Series features a curated lineup of some of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series. The free series is…
Last updated on November 19, 2020
Outbound marketing is interruptive and pushes itself out to the audience, whether they want it or not. Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. Inbound marketing, on the other hand, is when customers and leads actually opt in to…
Last updated on November 23, 2020
Contrary to popular belief, demand generation and lead generation arenât the same! In fact, theyâre two very separate parts of an effective overall marketing strategy, and youâll want to deploy each at different times. In this blog, youâll learn the fundamentals of demand generation vs lead generation, plus the definition…
