Agency Lands 12 New Clients With Affordable HubSpot Alternative

Convert clients from HubSpot and Pardot to SharpSpring and watch your revenue climb.

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New retainer-based clients in six months
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ROI for a client in three months
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Improvement in lead gen for a client in six months

Agency Seeks Pardot and HubSpot Alternative

FunnelBud is a marketing automation agency founded by former Hubspot and Pardot consultants who saw the need for a better marketing automation solution. The owners repeatedly found that after a business signed on with a marketing automation platform, it would often underestimate the time and effort needed to successfully implement the system. Because of this, businesses had to fully rely on agencies like FunnelBud to manage their marketing automation strategy.

This led the agency to seek out a Pardot and HubSpot alternative. FunnelBud decided to partner with SharpSpring to offer something truly unique: A marketing automation platform where agency services are included at no additional cost. This works both for large businesses who simply want to learn best practices and manage the system on their own, as well as smaller clients who can’t manage the platform without full agency support.

Client Goals for Marketing Automation

FunnelBud has clients that value marketing automation for different reasons. Some customers like to keep it simple and use it for single, self-contained tasks such as sending newsletters, capturing leads, or tracking sales opportunities. Others maximize every functionality and use it for tasks such as complex segmentation, automated workflows, individualized targeting, and aligning sales and marketing teams.

“When pitching marketing automation, the first thing I ask a prospect is ‘Why do you need it and what you are going to use it for?’ Usually, a platform can do anything they can imagine, so I draw up a proposal based on their specific goals.”

Yusuf Young


FunnelBud has found that regardless of the specific goals a client has, all clients want to increase sales and achieve a mind-blowing ROI. Throughout its prior experience with HubSpot and Pardot, FunnelBud saw time and time again how companies purchased these marketing automation solutions but were not able to make them profitable.

This is why FunnelBud was looking for a marketing automation game-changer.

Most marketing automation platforms do similar things: capture and track leads, segment those leads and automate communications appropriately, create internal allocation rules and processes, nurture leads through drip campaigns, and tie ROI back to specific campaigns. FunnelBud was familiar with all of these functionalities. It wanted something more.

“The real question when choosing a marketing automation partner is which platform can you turn into a real revenue generator for your business?”

Yusuf Young


Bundling Agency Services with Marketing Automation

Since all platforms are (relatively) similar feature-wise, the agency wanted to set itself apart from competitors by providing top-notch automation services at a more competitive price. At the same time, it wanted to use marketing automation as the foundation to exponentially grow its own business. Enter SharpSpring.

“SharpSpring’s agency-focused strategy allows us to offer great implementation services bundled together with the product at less than half the cost of the competition, which is an unbeatable proposition for our clients.”

Yusuf Young


The agency wanted to give its clients a full-featured marketing automation platform and the services required to implement it successfully – all at a lower cost than they were used to paying for a platform alone. FunnelBud now bundles its own strategic support in with the software license fee as one marketing automation retainer package. FunnelBud then helps clients appropriately implement a strategy with complex campaign tracking, automated operations, and integration with other tools so they don’t waste valuable time and resources in the process of learning a new platform.

“A marketing automation platform without a strategy is like a car without gas – you won’t get anywhere. To succeed, you need both. Campaigns need to be properly dispersed and tied back to actual sales, and SharpSpring is the best vehicle to make that happen.”

Yusuf Young


Quick Wins and ROI

FunnelBud gained 12 new clients in its first six months of pitching this ‘all-in-one’ marketing automation package that exclusively featured SharpSpring. The agency saw its monthly recurring revenue ramp up quickly, and it was able to establish ongoing relationships with each business thanks to the retainer-based type of client that marketing automation attracts. In addition to instantly seeing ROI for itself from SharpSpring, FunnelBud was also able to provide its clients with some quick wins and real results.

“Six of these 12 new clients were initially considering or currently using HubSpot, but they simply couldn’t turn down the ROI potential that SharpSpring held when paired with FunnelBud’s services.”

Yusuf Young


The agency started to see great results once it rolled out this new package. The SharpSpring platform itself was super easy for clients to use, and with the help of FunnelBud’s hands-on professional services, clients started to reap the full potential that marketing automation has to offer.

A phone services provider implemented SharpSpring through FunnelBud to drive new business using an inbound webinar strategy. In three months, the client began seeing an ROI worth 10x the fee to FunnelBud – which includes the costs of both SharpSpring and the implementation services.

Another FunnelBud client, a software services company, implemented SharpSpring to generate new leads. Before using SharpSpring, the software client was only producing a handful of leads each month. Within six months of implementing a variety of inbound, web and social tactics, it has generated 90x more unique leads compared to its old, traditional tactics.

FunnelBud uses SharpSpring not only to make marketing automation available to more clients, but also to repeatedly demonstrate its value to these clients with real metrics.

“Our mission is to make marketing automation available to more businesses. Using SharpSpring, we’re able to achieve this by lowering client fees and providing them with a strategy to make it work. We don’t lock clients into long contracts – instead, we’re able to continuously prove our value, and so far, we haven’t lost a single client.”

Yusuf Young


Real Results With SharpSpring

After partnering with SharpSpring, FunnelBud signed on 12 new retainer clients in six months, generating a stable recurring revenue stream for the agency.

By switching a client to a more affordable HubSpot alternative, the agency obtained a 10x ROI in just three months.

FunnelBud boosted a client's lead gen by 90x in six months by bringing the small business into the digital age with SharpSpring.

FunnelBud is a SharpSpring partner agency that was started in 2015 to help B2B customers implement low-cost, effective and easy-to-use marketing automation and CRM solutions. FunnelBud assists clients with saving time, getting more leads and becoming experts in marketing automation. Based in Stockholm, Sweden, FunnelBud empowers its clients to grow their businesses.

Hear directly from clients about how marketing automation is producing real-world results in a variety of industries.

Ready to learn more?

Adding marketing automation to your toolbox can help you grow your business. Schedule time with our Director of Partnerships to chat about your specific needs and see SharpSpring in action.