Last updated on November 19, 2020
Marketing automation helps make life a little easier. Let’s take a look at marketing automation in a broad sense to truly understand the specifics of how automated content marketing. In a nutshell, marketing automation refers to platforms that help businesses automate all of their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize…
Last updated on April 9, 2021
Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. As a marketer, you have numerous ways to reach…
Last updated on October 27, 2020
It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. If you’ve been in marketing for very long at all you probably know where I’m going with this. The purchased…
Last updated on October 27, 2020
Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart…
Last updated on October 27, 2020
When it comes to building your business, it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement. More traditional lead generation is like casting a…
Did you know that more than 200 billion emails are sent each day worldwide? However, despite the volume, only about 20% of emails succeed in getting the target customers' attention enough to be read. And even fewer of the read emails actually lead to actionable outcomes such as clicking or making a purchase. With such statistics, it is evident that…
Last updated on June 3, 2020
Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…
Last updated on June 1, 2020
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of…
Last updated on May 28, 2020
While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert more than any other channel.…
Last updated on April 27, 2020
When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where…
