Last updated on May 28, 2020
Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you arenāt tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
Last updated on May 28, 2020
While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether itās because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert more than any other channel.…
Last updated on August 20, 2021
"Email is not an age thing, while social media is divided by generations." Ā Hereās what I mean:Ā The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;Ā Youngsters are all about Instagram;Ā Professionals like to hang on to LinkedIn;Ā And middle-aged people still prefer Facebook.Ā It seems like there are boundaries in an individual's choice of social media.Ā Butā¦…