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How to Measure Marketing Automation Success

Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
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How to Measure Email Marketing Success

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert more than any other channel.…
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How to Measure Social Media Success

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers' attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement and influence, you…
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5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations."  Here’s what I mean:  The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;  Youngsters are all about Instagram;  Professionals like to hang on to LinkedIn;  And middle-aged people still prefer Facebook.  It seems like there are boundaries in an individual's choice of social media.  But……