Utilizing Content Marketing Solutions

Marketers and companies of all sizes are turning to content marketing solutions to boost their visibility along with their bottom line. When done correctly, content marketing can raise your company’s profile, increase leads and build customer trust.

And content marketing will continue to increase in popularity, as today’s consumers are not keen to see an onslaught of more traditional advertising. In contrast, content marketing entertains, engages, builds loyalty and converts.

Content Marketing for Business

The term ‘content marketing’ has been mainstream for some time now, but many people still don’t really understand what it means. The Content Marketing Association (CMA) defines content marketing as:

“The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands”.

Given its proven value to business, it should not be surprising that some form of content marketing solutions are currently used by most marketers.

Why Use Content Marketing?

So, now you know what content marketing is, why are content marketing solutions considered so important to business? Because they provide multiple benefits including:

Educating Consumers and Informing Buying Decisions

One of the top questions a customer will ask is ‘can your product/service solve my problem?’ By providing educational and interactive content, your consumer can see the benefits and features. This informs the buying decision and makes a buyer more confident in making a purchase.

Content Marketing Solutions Are Cost-Effective

Content marketing is more affordable than other forms of marketing. Statistics from Demand Metric shows that content marketing is significantly cheaper, costing 62% less than more traditional forms of marketing. It is also more effective in creating leads and has a good ROI.

Improved Customer Engagement

Millions of brands are competing for attention and customer interaction can prove to be a challenge. However, when you introduce content marketing solutions, it promotes engagement by encouraging comments and shares.

More Leads

Every business can benefit from fresh leads. By creating high-quality content, you can attract more subscribers and secure more leads.

Nurturing Leads

Once you have secured a subscriber or lead, you will want to continue to build the relationship. In terms of content marketing, this could mean offering free cheat sheets, checklists, short eBooks or templates. Personalized content, drip campaigns and automated responders are also effective content marketing solutions.

More Organic Search Referrals

Most websites rely on organic search traffic (free traffic) to some extent, but research shows that organic search traffic is falling. According to the Merkle Digital Marketing Report, major search engines Google, Bing and Yahoo! all sent less organic traffic in 2019. However, content marketing can result in increased organic leads.

Increased Social Media Shares

Content marketing can attract more social media shares, which will ultimately bring more traffic to your website. However, the kind of content marketing you share on social media should differ depending on the niche you are in. As ClearVoice states:

“The type of content marketing that works best in each industry varies considerably… For example, infographics are the most effective content format in more than one-third of the industries.”

Improved Customer Retention

Developing loyalty programs and using special offers are just two ways to encourage customer retention. Content marketing plays an important role in this, as well.

By creating regular fresh content, you give your customers a reason to keep coming back to you. Content could take the form of blogs, video and interactive marketing, product demos and reviews. Infographics are also gaining in popularity.

Conclusion

Content marketing is the preferred choice of most B2B marketers and the world’s most high-profile brands have also turned to it.

Including content marketing solutions/strategies into your business is a proven way of increasing conversions, building trust and relationships and engaging consumers.

Learn from analytics, create more effective content marketing campaigns, automate and develop highly personalized emails with SharpSpring’s marketing and automation CRM platform. To find out more, or for a free demo, visit our website today.

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