Benefits of Content Marketing Solutions

So, you’re wondering: why use content marketing? Content marketing consists of tactics you should consider when growing your audience and increasing your brand’s recognition. When defining: “What is content marketing?” there are solutions geared toward creating interest in your offerings based on the quality of strategy, technology, and talent used. As a central component to any digital marketing strategy, following industry-renowned methodology for content marketing will help you create high-quality content faster while increasing content ROI for your company’s overall benefit.

So, now you know what content marketing is, what is the importance of content marketing to businesses? Content marketing provides multiple benefits, including:

Educating Consumers and Informing Buying Decisions

One of the top questions a customer will ask is: ‘Can your product/service solve my problem?’ By providing educational and interactive content, your consumer can see the benefits and features. This style of content marketing for business informs the buying decision and makes a buyer more confident in making a purchase.

Content Marketing Solutions Are Cost-Effective

Content marketing is more affordable than other forms of marketing. Statistics from Demand Metric show that content marketing is significantly cheaper, costing 62% less than more traditional forms of marketing. It is also more effective in creating leads and has a good ROI<.

Improved Customer Engagement

Millions of brands are competing for attention, and customer interaction can prove to be a challenge. However, when you introduce content marketing solutions it promotes engagement by encouraging comments and shares.

More Leads

Every business can benefit from fresh leads. The importance of content marketing is shown through the tactics used to get the attention of qualified leads. By creating high-quality content, you can attract more subscribers and secure more leads.

Nurturing Leads

Once you have secured a subscriber or lead, you will want to continue to build the relationship. In terms of content marketing, this could mean offering free cheat sheets, checklists, short eBooks, or templates. Personalized content, drip campaigns, and automated responders are also effective content marketing solutions.

More Organic Search Referrals

Most websites rely on organic search traffic to some extent, but research shows that organic search traffic is falling. According to the Merkle Digital Marketing Report, major search engines Google, Bing, and Yahoo! all sent less organic traffic in 2019. However, content marketing can result in increased organic leads.

Increased Social Media Shares

Content marketing can attract more social media shares, ultimately bringing more traffic to your website. Currently, video content marketing is the top medium being used to attract audiences. However, the kind of content marketing you share on social media should differ depending on the niche you are in. As ClearVoice states:

“The type of content marketing that works best in each industry varies considerably… For example, infographics are the most effective content format in more than one-third of the industries.”

Improved Customer Retention

Developing loyalty programs and using special offers are just two ways to encourage customer retention. Content marketing plays an important role in this, as well.

By creating regular fresh content, you give your customers a reason to keep coming back to you. Content could take the form of blogs, video and interactive marketing, product demos, and reviews.

Content creation is a top priority for marketers with a sizable portion of content marketing accounting for 26% of B2B marketing budgets. The benefits of content marketing impact audience decision-making more than other techniques. Here are five top advantages of content marketing for businesses:

1. Gaining traction on social media: Increase in traction based on quality content will be to your advantage when aiming to see conversions in leads. Track the performance of content campaigns with tools like SharpSpring Social to note where to adjust your strategy for continued growth.

2. Generate more qualified leads: Content marketing allows you to embed calls-to-action (CTA) in your content to generate a sale for your sales team. Content guiding your audience to your landing page in line with your campaign will encourage them to learn more in hopes of more conversions.

3. Original content: Creating thoughtful, scroll-stopping content will influence your audience to connect with you and receive information to make an educated purchase. Original content versus stock images or videos will be more effective to meet your goals. This is due to most users taking to original research and great custom design when genuinely getting to know the brand.

4. Increased visibility with SEO: Thanks to SEO efforts and consistence, high-quality content for your business will have more visibility and build authority with the audience. A well-developed cluster model will be the base of your content to aid in ranking higher in search engines.

5. Good technique will save money: With the cost of content marketing, maintaining consistent practice can allow a brand to construct a cost-effective marketing strategy. Strengthening results will pull in a diverse array of traffic for compounding ROI.

Aiming for these results during your planning phases will allow you to solve pain points and feel the effects of the benefits of content marketing. Additionally, with content metrics, you will be able to measure which methods are best for the company or your client.

The term ‘content marketing’ has been mainstream for some time now, but many people still don’t really understand what it means. The Content Marketing Association (CMA) defines content marketing as:

“The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands”.

Content marketing for business possesses proven value. It should not be surprising that suggestions for utilizing content marketing solutions are currently led by most marketers. This is a proven way of increasing conversions, building trust and relationships, and engaging consumers.

Learn about the importance of content marketing from analytics, create more dynamic content marketing campaigns, automate, and develop highly personalized emails with SharpSpring’s marketing and automation CRM platform. To find out more, or for a free demo, visit our website today.