SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,200 agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients. SharpSpring doesn’t require an annual contract and is 1/10th the cost of Act-On.
Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
|Terms||Month to month||Annual contract paid up front|
|Annual Cost 20K Contacts(Get Started)||$9,600($2,600 Get Started)||$27,600($28,600 Get Started)|
|Terms||Month to month
Annual contract paid up front
|Annual Cost 20K Contacts(Get Started)||$9,600($2,600 Get Started)
$27,600($28,600 Get Started)
Compare Act-On pricing and terms to SharpSpring, an affordable alternative to Act-On. Review the details, including the number of contacts, what’s required up-front and how much Act-On’s onboarding costs as compared to SharpSpring’s.
|20k Contact Plan||Enterprise|
|Commitment Due At Signing||$2,600||$28,600|
|Monthly Cost||$800/moNo Annual Contract||$2,300/moAnnual Contract Paid Up Front|
|Onboarding (One Time)||$1,800||$1,000|
|API Calls Included Per Day||5k||25K|
|Emails Included Per Month||100K||Unlimited|
SharpSpring wins on cost and contract type.
SharpSpring comes in substantially lower than Act-On when it comes to monthly costs and is slightly lower for onboarding. In addition, Act-On locks customers into a full-year contract with payment up front, while SharpSpring customers only pay month to month and can cancel at any time.
Act-On Email Software Comparison
Compare email marketing features of Act-On and SharpSpring. See how Act-On compares in key areas, such as the email editor, dynamic content and render testing. Find an alternative to Act-On for email automation.
|RSS Email Syndication||✔||✔|
Feature parity in email marketing, but edge to Act-On.
Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.
$ = available for additional charge
Act-On Automation Platform Alternatives
View a side-by-side comparison of automation features in Act-On and SharpSpring. See how Act-On compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Act-On for key automation functions that drive your marketing.
|Visual Workflow Builder||✔|
|Unlimited Workflows and Tasks||✔||✔|
|Triggers and Filters||✔||✔|
|Advanced Lead Scoring||✔||✔|
|Dynamic Landing Pages||✔||✔|
Edge to SharpSpring on flexibility and features.
Automation is another area where SharpSpring and Act-On both have a rich feature set. However, SharpSpring offers personas for marketers to target prospects better with dynamic content, and a visual workflow builder to help them visualize the buyer’s journey.
Act-On Forms Software Alternatives
Compare key form features in Act-On and SharpSpring. See how Act-On compares in key form functions, such as analytics, auto-complete and more. Compare dynamic features. Find an alternative to Act-On for form building which is vital to lead collection.
|Drag-And-Drop Form Designer||✔||✔|
|Use CSS To Match Your Site||✔||✔|
|Custom Calls To Action||✔||✔|
|Third-Party Forms Supported||✔||✔|
Edge to Act-On, but SharpSpring’s auto-fill can be more effective.
Act-On offers progressive profiling to gather data incrementally from leads, but this is due to a philosophical difference between the two platforms. SharpSpring’s approach is to use auto-complete to fill in information previously provided, but it continuously allows leads the option to update their email, phone or other information that has changed since their last visit.
Act-On Contacts and Tracking Platform Comparison
View a side-by side comparison of Act-On and SharpSpring for contact tracking features. Learn what alternatives there are for Act-On for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find an alternative to Act-On to make sure you’re following your contacts through the sales and marketing funnel.
|Identify Anonymous Site Visitors||✔||✔|
|Contact Info From Anonymous Visitors (e.g., Reverse IP Look-Up) (ZoomInfo)||✔||✔|
|Track Behavior History Of Known Leads||✔||✔|
|Timeline Of Lead Interactions||✔||✔|
|Daily Email Of Site Visitors||✔||✔|
|Important Page Visit Tracking||✔||✔|
|Advanced Lead Scoring||✔||✔|
Contact tracking features pair up.
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.
Act-On Landing Page Software Alternatives
Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Act-On and SharpSpring. Learn what alternatives there are for Act-On for building effective landing pages. Compare key functions and features, such as dynamic content, a template library, and more. Find an alternative to Act-On to make sure your landing pages are easy to build and that they convert visitors into leads.
|Library Of Responsive Templates||✔||✔|
|Optimize For Mobile||✔||✔|
|Build Single Landing Pages||✔||✔|
|Build Landing Page Funnels||✔|
SharpSpring wins with funnels.
SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels - a series of landing pages designed to work together to convert and transform visitors into leads.
Act-On Blog Platform Alternatives
Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Act-On and SharpSpring. See if there are alternatives to Act-On’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Act-On’s blog tool stands up when compared to others.
|Library Of Responsive Templates||✔|
|RSS Email Syndication||✔|
|Advance Post Scheduling||✔|
|Social Sharing Widget||✔|
Blog builder unique to SharpSpring.
If content is king, SharpSpring wins. Its blog builder is designed to give your top-of-the-funnel marketing and lead acquisition efforts the royal treatment. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.
Act-On Sales Platform Alternatives
Unite sales and marketing teams in your marketing automation platform. See how Act-On’s sales tracking features compare to SharpSpring’s. Check out alternatives for Act-On in sales features. Compare key functions, such as integrations, lead scoring and more. Ensure you’ve got a built-in CRM.
|Advanced Lead Scoring||✔||✔||Adjustable Universal Lead Scoring||✔||✔|
|Native Salesforce Integration||✔||✔|
|Shopping Cart Integration||✔||✔|
|Built-In Call Tracking||✔|
Edge to SharpSpring in sales feature set.
SharpSpring sets itself apart from competitors by providing reporting features and a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Act-On, a user must have another CRM; otherwise data is simply stored in what is effectively a repository.
Act-On Software Integrations Alternatives
Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Act-On’s integrations compare to SharpSpring’s.
|Zapier Integration||✔||✔||Piesync Integration||✔||✔|
|Multiple Device Tracking||✔||✔|
|Third-Party/Native Form Compatibility||✔||✔|
|Native Salesforce Integration||✔||✔|
|Advanced Reporting/Data Exports||✔||✔|
Parity in platform features.
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Act-On Platform Support Alternatives
Does Act-On stand behind the platform with comprehensive, free support? Will Act-On migrate you from another platform? Check out how alternatives for Act-On compare in customer support. Watch out for extra fees from Act-On.
|Dedicated Customer Success Manager||✔||✔|
|Platform Migration Support||All Platforms||Marketo / HubSpot Only|
|In-App Contextual Support Videos||✔||✔|
|Phone, Email Support||✔||✔|
Migrations – two vs. all.
Act-On only supports migration from Marketo and HubSpot. Whether you’re coming from HubSpot, Marketo or any other marketing automation platform, SharpSpring will guide you through the process.
Agency Features in Marketing Automation
If you’re a marketing agency professional, you’ll want to see the agency features of Act-On compared to SharpSpring. SharpSpring doesn’t treat you like a reseller – you’re a partner. SharpSpring’s agency pricing puts you in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets you rebrand the platform to promote your agency rather than Act-On competing with you.
|Rebrandable Interface (logo/colors)||✔|
|Rebrandable Sales Materials||✔|
|Multi-Client Management Console||✔||✔|
|Add a Client In-App||✔|
|Share Templates Across Clients||✔|
SharpSpring promotes YOUR brand.
Both platforms provide agency-focused features and allow agencies to determine how to charge clients. However, SharpSpring is specifically designed to build client relationships with the agency, not with a software provider. SharpSpring agency partners can reinforce their brands throughout the client relationship.
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A fraction of the cost of competitors and no long term contract.
Get up and running quickly. Contextual help on every page of the platform.
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Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.
Powerful native integrations plus an open API and universal CMS compatibility.
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