5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…

By the Numbers: A SaaS Growth Story

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years has been a fun and…

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

GAINESVILLE, Fla., April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. The decision came based on input from HubSpot, who regularly questions the viability of our pricing model on “kill sheets” they send to their customers that are considering a move to SharpSpring. “HubSpot…

Nobody Complains About Spam Anymore…Or Even Bothers to Unsubscribe

Key takeaways: The unsubscribe link has effectively been replaced by the in-browser “junk mail” button ISPs track your sender domain reputation individually Engagement ratio – marketers must understand this term Marketing automation features, including dynamic email, dynamic landing pages and responsive templates, can have a big impact on deliverability. User behavior is changing The top three reasons for hitting the unsubscribe…

In Defense of HubSpot

Our company aggressively competes with HubSpot for customers. I’m also a huge fan of satire. So when I started receiving notes a few months back from various investors, agency partners, customers and staff that Dan Lyons, of Fake Steve Jobs fame, was writing a tell-all book about his time spent at HubSpot, I was very interested in what he had to say. Making…

Say it ain’t so, HubSpot!

I have written many times complimenting HubSpot. I genuinely admire the company and like the people I’ve met who work there. Tomorrow, I’ll even be writing a blog post in defense of HubSpot concerning their dust-up with Dan Lyons. Along with Marketo and Eloqua, HubSpot has helped educate thousands of marketers about the power of marketing automation. However, as a founder of…

SharpSpring Changes Name to CoreDot, Increases Prices 20x to Match Competition

GAINESVILLE, Fla., – April 1, 2016 – SharpSpring, Inc., announced today that it is changing its name to CoreDot, and implementing new business and pricing models. “In an effort to align ourselves with other marketing automation providers like HubSpot, Pardot, Marketo, ActOn, and Eloqua, we are reimagining SharpSpring and our entire set of core values,” CEO Rick Carlson said. “We thought…

HubSpot Loves SharpSpring?

At least that’s how we chose to take it when we heard from dozens of our agency partners last week that HubSpot asked them to fill out a survey specifically about SharpSpring’s product and agency program so that HubSpot could improve its own.  As you can imagine, we felt honored when we read this email: It’s gotta be love, right? HubSpot loves…

SharpSpring Hits a Major Milestone: 250 agency partners have chosen us!

SharpSpring – Now an SMTP Company!

It is with great pleasure and excitement about the future that I am writing today to announce that SharpSpring is now a part of SMTP, Inc. (NASDAQ:SMTP). In SharpSpring’s short time to market (essentially just this year), more than 200 marketing agencies have signed on as SharpSpring partners and have used the platform to bring the benefits of marketing automation…