Social Media Marketing Automation for Agencies

Social media marketing has become an integral part of agency marketing. However, when it comes to managing multiple client platforms, eliminating tedious tasks can be accomplished by using a social media management platform. Having a central hub for social media marketing automation will free up your schedule so time can be used optimizing analytics enabling efforts to be focused on building better customer relationships.

In this article, we share benefits and best practices for social media marketing automation so you know how to stand out on social media ahead of your competitors by using the marketing automation platform that’s best for your agency.

Social media automation is a system of automated tools you can use to constantly improve the quality of your social media presence while curating content in advance. Automating your social media channels can be useful when curating a content plan centralizing scheduling, reporting, and content ideas.

Agencies benefit from including social media tools, so there is availability to dissect how to engage with users on social media within a client’s online community through authentic conversation and learning new strategies to optimize tactics. Utilizing the analytics produced for social listening can introduce a pipeline that can help measure social media success.

Let’s dive into the following seven benefits an agency can experience when implementing their marketing strategies to favor their client’s needs by allowing marketing automation to support their social media marketing tactics:

Save Time

Taking a few hours each week to schedule posts in batches is far more efficient than breaking off from other tasks every ten minutes. This normal practice prior to automation diminished agency efficiency. With automation, agencies can focus on creativity for clients during scheduled periods of content batching or social media engagement with the client’s audience.

By using social media marketing automation capabilities, you’ll see your agency’s productivity increase with less laborious efforts exhausted on tasks that can easily be streamlined through an automation solution.

Boost Engagement

One of the most sensible benefits that stem from automating social media marketing is the help provided to engage with client audiences across various platforms from a single source. Monitoring brand tags, comments, and messages gathered in one place allows your team to connect with the audience easier and promptly.

Use Chatbots

Taking advantage of assistants like chatbots is another benefit of social media automation that increases the customer experience by providing customer support. A chatbot means customer care is available around the clock as an advanced feature to better serve your client’s customers.

Speed Customer Response with Suggested Replies

Small asks can be solved with automated responses set in place by your customization of the platform. When larger issues arise, they can be escalated directly to your team to uphold your intended high-level customer experience.

Automate Reports

To compare data amongst your colleagues and clients, automated in-depth reports can allow your team to have a constant eye on data shifts without having to manually pull numbers for each report. You can even schedule reports to be sent to your team or client so everyone is aware of where work must be done or what successes are being produced.

Curate Content Easily

Social media is all about promoting your content. So, why not use social media automation tools to spend time curating in one system that will be used across various social platforms? How you automate social media is all about working smarter and not harder.

Score and Nurture Social Leads

A well-integrated marketing automation platform will be keen on assessing leads that can be passed over to your client’s sales team. Using built-in social media analytics helps identify which posts are more engaging and which need adjustments to be more successful when future planning. Automate social media campaigns and tactics to see an overall improvement of targeted messaging, personalized customer experiences, and the amount of time saved in the process.