Post by: Jamie Embree
Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are…
Post by: Elsbeth Russell
With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
Post by: Elsbeth Russell
Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of…
Post by: Elsbeth Russell
Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…
Post by: Katrina McAfee
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades…
Post by: Elsbeth Russell
Any agency interested in building a presence online invests in content marketing. So everyone writes about the same topics and uses the same promotion strategies to get reach. If you really want your agency to stand out from the competition, you need to become a thought leader. Illustrating expertise in your niche topic can help you build clout and attract…
Post by: Elsbeth Russell
While LinkedIn is typically known as the social platform specifically for networking professionals, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate reading and posting on LinkedIn as their first choice for professionally relevant content. Whether you work in the B2B space or want to network with others…
Post by: Nicole Levy
Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into…
