Last updated on September 14, 2021
Part 2: How to Write Compelling Subject Lines Ultimately, your email campaignsâ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book wonât entice people to open your email if the message isnât compelling. This is where copywriting comes in. Itâs not easy to capture peopleâs attention and convince them to…
Last updated on August 26, 2021
Part 1: How to Boost Your Open Rate with Better Email Subject Lines How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience doesnât open your emails. Most peopleâs inboxes are perpetually full, which makes it hard to cut through…
Last updated on August 24, 2021
Despite what you may have heard, email isnât going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on August 31, 2021
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Last updated on March 16, 2021
Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Donât worry! Youâre not alone in feeling like you have to look up every acronym. If youâre diving into email marketing and feeling overwhelmed by the language, this helpful…
The phrase âdrip campaignâ may have you envisioning a leaky faucet, but itâs nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term âdripâ refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based…
Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Last updated on April 14, 2023
Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging. SharpSpring offers a powerful suite of sales and marketing automation tools that will integrate your goals into one platform. You can focus on a…
Last updated on January 26, 2021
Email marketing is an invaluable strategy. According to the Marketing Email Tracker from Data and Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. But to see your emails increase your customer base and improve brand awareness, you have to effectively build your email lists. When it comes to increasing the…
Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Your email marketing campaigns need to effectively hook your target audience and keep them coming back for more. Here are five types of customer retention emails that can help you meet your goals in 2021. 1. Welcome Emails When a new customer subscribes to…
