The abbreviation “CRM” stands for customer relationship management. The concept of CRM isn’t unique to the digital age, as we’ve always had to navigate the waters of customer relationships effectively. However, the “CRM” abbreviation has become synonymous with technology platforms that assist with managing customer contact and communication.
When it comes down to the nitty-gritty, though, what is a CRM system?
How can you use it effectively?
With so many options, how do you identify the best CRM software for you and your team?