The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term “drip” refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based…
Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Last updated on January 26, 2021
Email marketing is an invaluable strategy. According to the Marketing Email Tracker from Data and Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. But to see your emails increase your customer base and improve brand awareness, you have to effectively build your email lists. When it comes to increasing the…
Last updated on October 27, 2020
It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. If you’ve been in marketing for very long at all you probably know where I’m going with this. The purchased…
Last updated on October 27, 2020
Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart…
If done correctly, email is one of the most effective — and most efficient — ways to reach your potential customers. But if done improperly, your email won’t stand out in a cluttered inbox, the lead will not open it, or you can even lose a subscriber. No pressure, right? Check out this stat: In 2019, there were an average…
Last updated on July 20, 2020
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to spam folders. Optimizing your emails…
Last updated on June 30, 2020
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics, here are ten helpful tips for enhancing your behavior-based segmentation. What Is Behavior-Based Segmentation? As a method…
Last updated on June 3, 2020
Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…
Last updated on June 1, 2020
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of…
