Last updated on June 15, 2020
Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Letâs discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation uses sales and marketing software to automatically keep in touch…
What Is Digital Ad Retargeting? It is a marketing strategy that helps you contact and bring back potential customers who visited your website without converting. Digital ad retargeting helps you persuade those people to consider doing business with you. Benefits of Ad Retargeting for Marketing Agencies Brand Recognition and Recall People tend to forget things quickly, hence the use of…
Last updated on June 8, 2020
Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customersâ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of…
Last updated on June 1, 2020
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of…
Last updated on June 1, 2020
Youâve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you donât attract and retain the right customers, you wonât be very successful. Todayâs customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on May 28, 2020
Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you arenât tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
Last updated on May 28, 2020
While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether itâs because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert more than any other channel.…
When it comes to success in social media marketing, it may seem like every competitor out there is trying to grab your customersâ attention. While it may seem a bit daunting at first, gaining traction on social media doesnât have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement, and influence, you and your…
Last updated on May 26, 2020
Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages arenât built to maximize ongoing conversions, then youâll start…
Last updated on May 22, 2020
Digital Design Trends to Know (for 2020 and Beyond) Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. The following are specific examples of design trends worth paying attention to in 2020. Over…