One of the most important things when it comes to digital marketing is having an effective sales funnel. Even if you are new to the world of online marketing, learning how to create a sales funnel should be top priority on your task list.
What Is a Sales Funnel?
Essentially, a sales funnel is the path by which your online consumers reach your website and go through the buying process. It’s easier to visualize it as a marketing funnel because some people may stop at the top while others will roll through until the end.
You can use the power to directly influence consumers inside the digital marketing funnel. This can be accomplished by optimizing the user experience throughout the sales funnel stages.
Sales Funnel Stages
There are four sales funnel stages and each one is critical in guiding a potential customer to complete a purchase.
1. Brand Awareness – This is directly linked with lead generation and gaining consumer attention. You can think of it similarly to when you first meet a person in real life. If you are interested in nurturing any type of relationship with that person, you will try your best to impress them.
Increasing your brand awareness online works the same way. You and your digital marketing team need to craft creative content that boosts your brand awareness in a positive way. You need to entice potential customers into engaging with your company and entering into the sales funnel.
There are several ways to get your company in front of the right eyes, such as:
- PPC ads
- Social media posts
- Keyword optimization
- Sponsored ads
2. Sparking Interest – Now that you have gotten their attention, you need to pique their interest to keep them inside the sales funnel. If you find that people are leaving your website within a few seconds, that means you are not offering anything they are interested in sticking around for. It may also mean that your targeting the wrong audience.
To generate interest, you need to show the consumer your expertise and why they should trust your product or service to meet their needs. This sales funnel stage does not need to be too forward or salesy. If you push too hard for a sale, you could end up turning the potential buyer off of your product completely.
3. Decision – The decision stage of the marketing funnel is the turning point of making a sale. This is where the potential customer decides that they want to purchase your product or service. At this point, you can entice them further by offering free shipping or a discount code. To sweeten the deal even more, you could add in a bonus product or service for free. Give them an offer that is too good to pass up.
4. Action – The final section of the sales funnel is when the potential customer becomes an actual customer and makes a purchase. However, once they reach the bottom of the sales funnel, your work is not over. One-time buyers are not the goal. You want to create a base of loyal, returning customers. In other words, you should continue your online marketing strategy by focusing on customer retention.
You can achieve this by doing the following:
- Sending a thank you email
- Asking for feedback
- Offering tech support for services
Taking the time to build an effective sales funnel will increase your conversion rate and boost your brand’s online presence.
SharpSpring, Inc. is a full marketing automation company that can provide your business with the tools it needs to develop a powerful marketing sales funnel. For more information or to request a demo, visit our website today.