SharpSpring + Perfect Audience

SharpSpring Acquires Perfect Audience Platform

It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
Establish a Powerful Personal Brand Image

How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Would you like Google to trust your business enough to rank it on top of your competitors? Obviously, you would. Then it’s time to start working on your personal brand: Why Personal Branding Matters One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I…
Displaying Inbound Marketing Trends

Top 5 Inbound Marketing Trends for 2021

marketing strategy

Marketing Strategy Overview: Demand Generation vs. Lead Generation

Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. Lead generation operates on the core idea of adding as many prospects as possible to the top of the funnel, then qualifying and converting those…
Demand Generation

Demand Generation Strategies & Tools for 2021

In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics.…
Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

Contrary to popular belief, demand generation and lead generation aren’t the same! In fact, they’re two very separate parts of an effective overall marketing strategy, and you’ll want to deploy each at different times. In this blog, you’ll learn the fundamentals of demand generation vs lead generation, plus the definition of each one with examples. So let’s get into it!…
Image for Woman Working in Demand Generation

What Is Demand Generation & Why Is It Important?

When it comes to building your business, it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement. More traditional lead generation is like casting a…
Image of Marketing Cycle

What is the Marketing Cycle?

Image depicting Sales vs Marketing

Sales vs. Marketing – What’s the Real Difference?

Whether your company is just starting out or is growing quickly, it’s important to understand that there’s a major difference between sales and marketing. While they can certainly be intertwined at times, sales and marketing each require very different strategies built on unique skills and techniques to generate interest in your company’s products and services – which is precisely what…
Image for b2b demand generation

5 Tips for Creating a B2B Demand Generation Strategy

Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is -- and how to utilize it in your next marketing campaign to…