Category: Business Solutions

Beating the Competition Takes Insights and Action Today, marketers find themselves in a crowded space with many using the same tools and tactics to engage with customers. This leaves the door open for you to gain a competitive edge. Getting there takes understanding the big picture. The State of MarTech report, conducted by the research firm Ascend2 and SharpSpring, surveyed…

Retain. Retain. Retain. Customers have little patience. They don’t like being marketed to. (Sorry, marketers, but it’s true!) And they don’t like being treated as just another sales number. So it’s safe to say you have your work cut out to retain them. Fortunately, we’re here to help. Before we dive into some strategies, let’s take a step back and…

Are You Doing Digital Right? Digital is evolving rapidly. Many marketers are getting left behind by not integrating their marketing technology stack and/or not effectively using automation, which can be a huge revenue driver if done right. So, how can you successfully navigate the digital transformation for your business? At SharpSpring, we have a few ideas that we think you'll…

Pay Attention to 1-1 Experiences Your customers are marketed to and messaged to hundreds, if not thousands, of times a day. They know what inauthentic messages to the masses look like. And more often than not, they tune them out. Creating personalized, 1-1 experiences for your audience could be a game-changer for your business. And just about every marketer out…

On The Path to Boosting Revenue Most marketers want to increase revenue. According to data collected by the research firm Ascend2 and SharpSpring, and published in The State of MarTech report, acquiring more customers and growing revenue were the top 2 priorities of marketing professionals. But in order to get there, generating quality traffic and leads must come first. That’s…

Keeping your data tight and focused pays dividends The more data the merrier is often not the case. Too much data (or the wrong types of it) can cause your team to produce ineffective marketing efforts that fail to connect with potential customers. If you don’t think your data is up to par, you’re not alone. According to The State…

Don't leave money on the table because you don't have the time or resources to work good opportunities Instead of wishing you had a bigger marketing team to create innovative campaigns, manage the sales handoff process, and pull all the reports you need to prove marketing ROI...you should consider a marketing tech stack that enables you to get all this…

Without good attribution, failing strategies can’t be identified and put on pause And, worse, winning strategies can’t be allocated the additional budget needed to scale into more revenue. SharpSpring helps small to medium businesses overcome the effects of poor attribution with a powerful set of marketing and sales automation solutions--all consolidated into a single system of shared reporting, KPIs and…

Get sales and marketing speaking the same language...Revenue SharpSpring helps small to medium businesses overcome sale and marketing misalignment with a powerful set of marketing and sales automation solutions--all consolidated into a single system of shared reporting, KPIs and growth goals. Need to reduce operational silos, end the finger-pointing, and get sales and marketing working as one team? No problem.Enable…

Don't accept a disjointed marketing stack as “business as usual" SharpSpring centralizes all sales and marketing automation features + CRM + customer data in a single platform. Need to drive more conversions and revenue, simpler, faster? No problem. Every feature plays nice togetherOver-hyped, frequently broken integrations go awayProfile and behavioral data personalize every interaction—automated across your entire funnel Good Enough…