Last updated on August 11, 2020
When it comes to high-level categories in marketing, there are two types to be aware of - inbound marketing and outbound marketing. Both serve the overarching purpose of advertising your brand to an audience, but there are key differences that can determine whether an inbound or outbound marketing strategy is best for your specific business needs. In this article, we will…
Last updated on July 28, 2020
Driving interest in a product or service can seem like a daunting task, but it actually doesnât have to be complicated. With the right B2B demand generation strategy, youâll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is -- and how to utilize it in your next marketing campaign to…
Last updated on July 20, 2020
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse â your emails could be sent straight to spam folders. Optimizing your emails…
Last updated on July 14, 2020
When you think of prospecting, the first thing that pops into your head may be searching for gold. And while weâre not operating in the Old West, the way miners searched for gold is actually somewhat similar to modern-day sales and client prospecting.The concept of prospecting clients basically means focusing on locating hot leads and then guiding them through your…
Last updated on April 9, 2021
Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales funnels. What is a Click…
Last updated on July 7, 2020
Automated processes were invented to make life easier. Whether itâs an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
Last updated on March 8, 2021
Discover how one SaaS company resurrected lost deals & increased site traffic more than 200% A Quick Overview When Authenteq, an automatic identity verification and privacy SaaS platform, approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that werenât generating revenue. Experiencing problems with email…
Last updated on June 30, 2020
As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. To accomplish each of these goals, you need to master content production. Even with the growth and evolution of marketing automation, one thing still holds true -- content reigns supreme! For your content to actually lead to improved thought leadership…
Last updated on June 23, 2020
Customers are the lifeblood of your business; attracting and engaging them, encouraging them to buy, and keeping them happy after a sale are important to the marketing process. While there are many ways to accomplish all of these objectives, customer experience automation and customer experience marketing can help you up your game. Connect with the Customer You can connect with…
Using every means of marketing available to you is wise in todayâs consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you…
