SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,200 agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients.
Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.
|20k Contact Plan||Basic plan with upgrade to 20k contacts|
|Terms||Month to month||Annual contract paid quarterly|
|Annual Cost 20K Contacts(Get Started)||$9,600($2,600 Get Started)||$33,300($11,700 Get Started)|
|Terms||Month to month
Annual contract paid quarterly
|Annual Cost 20K Contacts(Get Started)||$9,600($2,600 Get Started)
$33,300($11,700 Get Started)
Compare Marketo pricing and terms to SharpSpring, an affordable alternative to Marketo. Review the details, including the number of contacts, what’s required up-front and how much Marketo’s onboarding costs as compared to SharpSpring’s.
|20k Contact Plan||20k Contact Plan|
|Commitment Due At Signing||$2,600($800 + $1800 onboarding)||$6,900($1,200 base + $1,000 email comp. + $200 tier up contacts + $4,500 onboarding)|
|Monthly Cost||$800/mo.Paid monthly, no annual contract.||$2,400/mo.Paid quarterly, annual contract required.|
|Onboarding (One Time)||$1,800||$4,500|
|API Calls Included Per Day||5K||50K|
|Emails Included Per Month||25K||Unlimited|
SharpSpring wins on cost and contract type.
SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding. In addition, Marketo locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.
Marketo Email Software Comparison
Compare email marketing features of Marketo and SharpSpring. See how Marketo compares in key areas, such as the email editor, dynamic content and render testing. Find an alternative to Marketo for email automation.
|RSS Email Syndication||✔||✔|
Feature parity in email marketing.
Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.
$ = available for additional charge
Marketo Automation Platform Alternatives
View a side-by-side comparison of automation features in Marketo and SharpSpring. See how Marketo compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Marketo for key automation functions that drive your marketing.
|Visual Workflow Builder||✔||✔|
|Unlimited Workflows and Tasks||✔||✔|
|Triggers and Filters||✔||✔|
|Advanced Lead Scoring||✔||✔|
|Dynamic Landing Pages||✔||✔|
Strong automation features in both platforms.
Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.
Marketo Forms Software Alternatives
Compare key form features in Marketo and SharpSpring. See how Marketo compares in key form functions, such as analytics, auto-complete and more. Compare dynamic features. Find an alternative to Marketo for form building which is vital to lead collection.
|Drag-And-Drop Form Builder||✔||✔|
|Use CSS To Match Your Site||✔||✔|
|Custom Calls To Action||✔||✔|
|Hidden Fields Supported||✔||✔|
|Third-Party Forms Supported||✔||✔|
|Native GoToWebinar Integration||✔||✔|
|Native WebEx Integration||✔||✔|
An even match in form features.
SharpSpring and Marketo both have powerful form features to allow marketers to bring in leads with ease. In both platforms, forms can be designed to match the look and feel of your website.
Marketo Contacts and Tracking Platform Comparison
View a side-by side comparison of Marketo and SharpSpring for contact tracking features. Learn what alternatives there are for Marketo for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find an alternative to Marketo to make sure you’re following your contacts through the sales and marketing funnel.
|Identify Anonymous Site Visitors||✔||✔|
|Contact Info From Anonymous Visitors (ZoomInfo)||✔||✔|
|Track Behavior History Of Known Leads||✔||✔|
|Timeline Of Lead Interactions||✔||✔|
|Daily Email Of Site Visitors||✔||✔|
|Important Page Visit Tracking||✔||✔|
Contact tracking features pair up.
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.
Marketo Landing Page Software Alternatives
Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page builders in Marketo and SharpSpring. Learn what alternatives there are for Marketo for building effective landing pages. Compare key functions and features, such as dynamic content, a template library, and more. Find an alternative to Marketo to make sure your landing pages are easy to build and that they convert visitors into leads.
|Library Of Responsive Templates||✔||✔|
|Optimize For Mobile||✔||✔|
|Build Single Landing Pages||✔||✔|
|Build Landing Page Funnels||✔||✔|
Both platforms offer landing page funnels.
SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.
Marketo Blog Platform Alternatives
Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring. See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when compared to others.
|Library Of Responsive Templates||✔|
|RSS Email Syndication||✔|
|Advance Post Scheduling||✔|
|Social Sharing Widget||✔|
Blog builder unique to SharpSpring.
If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.
Marketo Sales Platform Alternatives
Unite sales and marketing teams in your marketing automation platform. See how Marketo’s sales tracking features compare to SharpSpring’s. Check out alternatives for Marketo in sales features. Compare key functions, such as integrations, lead scoring and more. Ensure you’ve got a built-in CRM.
|Advanced Lead Scoring||✔||✔|
|Native Salesforce Integration||✔||✔|
|Shopping Cart Integration||✔||✔|
Edge to SharpSpring in sales features.
SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.
Marketo Software Integrations Alternatives
Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Marketo’s integrations compare to SharpSpring’s.
|Universal CMS Compatibility||✔||✔|
|Multiple Device Tracking||✔||✔|
|Third-Party/Native Form Compatibility||✔||✔|
|Native Salesforce Integration||✔||✔|
Parity in platform features.
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Marketo Platform Support Alternatives
Does Marketo stand behind the platform with comprehensive, free support? Will Marketo migrate you from another platform? Check out how alternatives for Marketo compare in customer support. Watch out for extra fees from Marketo.
|Phone, Email Support||✔||✔|
|In-App Contextual Support Videos||✔||✔|
|Platform Migration Support Included||✔||Included, but limited|
|Dedicated Customer Success Manager Included||✔||Included, but limited|
Customer support is a key focus for both platforms
Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.
Agency Features in Marketing Automation
If you’re a marketing agency professional, you’ll want to see the agency features of Marketo compared to SharpSpring. SharpSpring doesn’t treat you like a reseller – you’re a partner. SharpSpring’s agency pricing puts you in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets you rebrand the platform to promote your agency rather than Marketo competing with you.
|Rebrandable Interface (logo/colors)||✔|
|Rebrandable Sales Materials||✔|
|Multi-Client Management Console||✔||✔|
|Add a Client In-app||✔|
|Share Templates Across Clients||✔||✔|
SharpSpring promotes YOUR agency’s brand.
SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more.
Easiest Provider to Work With
Fraction of the Cost of Competitors
A fraction of the cost of competitors and no long term contract.
Get up and running quickly. Contextual help on every page of the platform.
Free, Unlimited Support
Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.
Powerful native integrations plus an open API and universal CMS compatibility.
Integrates With Tools You & Your Clients Use
Trusted by Thousands of Companies