Marketo Pricing and Reviews vs. Alternatives and Competitors Software


Marketo pricing, reviews and features compared against top competitors.

SharpSpring Review

SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,200 agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients.

Marketo Review

Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.

Marketo Reviews

SharpSpring Logo
SharpSpring Reviews
Marketo Reviews
20k Contact Plan Basic plan with upgrade to 20k contacts
Features Comparable
Reviews
8.5/10
Trust Radius
4.5/5
Software Advice
4.7/5
MarTech
8.2/10
Trust Radius
4/5
Software Advice
3.2/5
MarTech
Terms Month to month Annual contract paid quarterly
Annual Cost 20K Contacts(Get Started) $9,600($2,600 Get Started) $33,300($11,700 Get Started)
Features
Reviews
SharpSpring Logo

8.5/10
Trust Radius
4.5/5
Software Advice
4.7/5
MarTech
Marketo Logo

8.2/10
Trust Radius
4/5
Software Advice
3.2/5
MarTech
Terms SharpSpring LogoMonth to month

Marketo Logo

Annual contract paid quarterly

Annual Cost 20K Contacts(Get Started) SharpSpring Logo$9,600($2,600 Get Started)

Marketo Logo

$33,300($11,700 Get Started)

Marketo Pricing

Compare Marketo pricing and terms to SharpSpring, an affordable alternative to Marketo. Review the details, including the number of contacts, what’s required up-front and how much Marketo’s onboarding costs as compared to SharpSpring’s.

SharpSpring Logo
SharpSpring Pricing
Marketo Pricing
20k Contact Plan 20k Contact Plan
Total
Commitment Due At Signing $2,600($800 + $1800 onboarding) $6,900($1,200 base + $1,000 email comp. + $200 tier up contacts + $4,500 onboarding)
Monthly Cost $800/mo.Paid monthly, no annual contract. $2,400/mo.Paid quarterly, annual contract required.
Annual Cost $9,600 $33,300
Onboarding (One Time) $1,800 $4,500
Contacts 20k 20k
API Calls Included Per Day 5K 50K
Users Unlimited 50
Emails Included Per Month 25K Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding. In addition, Marketo locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.

SharpSpring Pricing & Terms Comparison

Marketo Email Software Comparison

Compare email marketing features of Marketo and SharpSpring. See how Marketo compares in key areas, such as the email editor, dynamic content and render testing. Find an alternative to Marketo for email automation.

SharpSpring Logo
SharpSpring Email Software Comparison
Marketo Email Software Comparison
Basic
Total 7/8 8/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing $
A/B Testing
RSS Email Syndication

Feature parity in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.

SharpSpring Email Features Comparison

$ = available for additional charge

Marketo Automation Platform Alternatives

View a side-by-side comparison of automation features in Marketo and SharpSpring. See how Marketo compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Marketo for key automation functions that drive your marketing.

SharpSpring Automation Platform Competitors
SharpSpring Logo
Marketo Automation Platform Competitors
Basic
Total 11/11 11/11
Visual Workflow Builder
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Strong automation features in both platforms.

Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.

SharpSpring Automation Features Comparison

Marketo Forms Software Alternatives

Compare key form features in Marketo and SharpSpring. See how Marketo compares in key form functions, such as analytics, auto-complete and more. Compare dynamic features. Find an alternative to Marketo for form building which is vital to lead collection.

SharpSpring Logo
SharpSpring Forms Software Alternatives
Marketo Forms Software Alternatives
Basic
Total 12/12 12/12
Drag-And-Drop Form Builder
Dynamic Forms
Use CSS To Match Your Site
Custom Calls To Action
Auto-Complete
Progressive Profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

An even match in form features.

SharpSpring and Marketo both have powerful form features to allow marketers to bring in leads with ease. In both platforms, forms can be designed to match the look and feel of your website.

SharpSpring Form Features Comparison

Marketo Contacts and Tracking Platform Comparison

View a side-by side comparison of Marketo and SharpSpring for contact tracking features. Learn what alternatives there are for Marketo for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find an alternative to Marketo to make sure you’re following your contacts through the sales and marketing funnel.

SharpSpring Contacts and Tracking Platform Comparison
SharpSpring Contacts and Tracking Platform Comparison
Marketo Contacts and Tracking Platform Comparison
Basic
Total 6/6 6/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.

SharpSpring Contact Tracking Comparison

Marketo Landing Page Software Alternatives

Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page builders in Marketo and SharpSpring. Learn what alternatives there are for Marketo for building effective landing pages. Compare key functions and features, such as dynamic content, a template library, and more. Find an alternative to Marketo to make sure your landing pages are easy to build and that they convert visitors into leads.

SharpSpring Landing Page Software Alternatives
SharpSpring Landing Page Software Alternatives
Marketo Landing Page Software Alternatives
Basic
Total 7/7 7/7
Point-And-Click Designer
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Both platforms offer landing page funnels.

SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.

SharpSpring Landing Page Builder Comparison

Marketo Blog Platform Alternatives

Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring. See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when compared to others.

Blog Platform Competitors
Blog Platform Competitors
Marketo Blog Platform Competitors
Basic
Total 7/7 0/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Marketo Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Marketo’s social media features compare to SharpSpring’s. See what alternatives exist for Marketo’s in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Marketo’s social features perform and what alternatives there are.

SharpSpring Social Media Software Comparison
SharpSpring Social Media Software Comparison
Marketo Social Media Software Comparison
Enterprise
Total 3/5 5/5
Social-CRM Integration
Social Profiling
Social Monitoring / Interactions
Social Publishing
Social Media Conversions

Edge to Marketo in social features.

Both solutions offer social media profiling and the ability for sales teams to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. Marketo provides additional publishing and monitoring capabilities, which are on SharpSpring’s roadmap but aren’t currently available within the platform.

SharpSpring Social Media Features Comparison

Marketo Sales Platform Alternatives

Unite sales and marketing teams in your marketing automation platform. See how Marketo’s sales tracking features compare to SharpSpring’s. Check out alternatives for Marketo in sales features. Compare key functions, such as integrations, lead scoring and more. Ensure you’ve got a built-in CRM.

SharpSpring Sales Platform Alternatives
SharpSpring Sales Platform Alternatives
Marketo Sales Platform Alternatives
Basic
Total 6/6 5/6
Built-In CRM
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration
Custom Notifications
Report Scheduling

Edge to SharpSpring in sales features.

SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.

SharpSpring Sales-Focused Features Comparison

Marketo Software Integrations Alternatives

Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Marketo’s integrations compare to SharpSpring’s.

SharpSpring Software Integrations Comparison
SharpSpring Software Integrations Comparison
Marketo Software Integrations Comparison
Basic
Total 7/7 7/7
Universal CMS Compatibility
Open API
Zapier Integration
PieSync Integration
Multiple Device Tracking
Third-Party/Native Form Compatibility
Native Salesforce Integration

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Marketo Platform Support Alternatives

Does Marketo stand behind the platform with comprehensive, free support? Will Marketo migrate you from another platform? Check out how alternatives for Marketo compare in customer support. Watch out for extra fees from Marketo.

SharpSpring Platform Support Competitors
SharpSpring Platform Support Competitors
Marketo Platform Support Competitors
Basic
Total 5/5 3/5
Phone, Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support Included Included, but limited
Dedicated Customer Success Manager Included Included, but limited

Customer support is a key focus for both platforms

Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.

SharpSpring Customer Support Comparison

Agency Features in Marketing Automation

If you’re a marketing agency professional, you’ll want to see the agency features of Marketo compared to SharpSpring. SharpSpring doesn’t treat you like a reseller – you’re a partner. SharpSpring’s agency pricing puts you in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets you rebrand the platform to promote your agency rather than Marketo competing with you.

SharpSpring Agency Features
SharpSpring Agency Features
Marketo Agency Features
Basic
Total 7/7 2/7
Rebrandable Interface (logo/colors)
White-Labeled URL
Rebrandable Sales Materials
Rebrandable Notifications
Multi-Client Management Console
Add a Client In-app
Share Templates Across Clients

SharpSpring promotes YOUR agency’s brand.

SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more.

SharpSpring Agency Features Comparison


Easiest Provider to Work With

Fraction of the Cost of Competitors

Month-to-Month Contracts

Unlimited Users/Support

Integrates With Tools You & Your Clients Use

Trusted by Thousands of Companies

SharpSpring - Trusted by Thousands

Interested in learning more?Download the Complete Comparison Guide