Put an end to one-size-fits-all email blasts and automate your marketing efforts. Start conversations that lead to conversions with personalized messages and automated campaigns that respond to user behavior using SharpSpring’s CRM and marketing automation platform.
The Difference Between Marketing Automation and CRM
CRM and Marketing Software
In order to have an effective marketing strategy, you need an effective CRM. The difference between CRM vs marketing automation is the difference between a plant and a seed – your CRM is a tool that effectively lets you track your lead relationships, while your marketing automation helps nurture those relationships until they bloom into loyal customers.
Smart Email and CRM Marketing Automation Tools
The SharpSpring email marketing platform allows you to track leads “after the click” with detailed analytics on every interaction. This helps you to send the right message at the right time and empower your sales team into action with real-time notifications about audience behavior.
Convert More Leads with Dynamic Forms
Collect leads that integrate directly with your marketing CRM software. Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our dynamic forms autocomplete fields for known visitors to improve conversions and look great on any site with custom CSS. You can even map fields from 3rd-party and native forms.
Detect Key Leads and Moments with Our Marketing Automation System
Utilizing SharpSpring’s integrated CRM marketing automation tools, you’ll ensure that your audience is receiving the right messages at the right times. Our powerful, easy-to-use visual workflow builder simplifies automation with branching logic to engage leads at critical points in their unique buying journeys.
Create buyer personas for your products and services, then assign leads to persona-based workflows to send targeted personalized messages. Receive a list of each day’s hottest leads right to your inbox in order to engage at the right time to convert them to sales. Use SharpSpring’s marketing automation tools to score leads based on engagement, page tracking, fit and natural lead decay over time.
Identify Every Lead with VisitorID
VisitorID is one of the secret weapons in SharpSpring’s stack of marketing automation tools. Utilizing VisitorID within your CRM allows you to identify visitors to your site, assign them a unique tracking identifier and use behavioral-based tracking to truly understand what motivates each click. Identify pain points and successful strategies so that your website never stops optimizing. Receive a list of the day’s hottest leads directly to your inbox, and act at just the right time to convert those leads to sales.
Built-in and 3rd-Party CRM Integrations
Knowledge is power when it comes to sales, and that power is accessed via CRM. Use our marketing automation CRM or seamlessly integrate your preferred CRM provider with the SharpSpring marketing platform. Keep integrated data up to speed with instant two-way synchronization. Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters (and more!) to manage sales effortlessly with our marketing automation tools.
Design Landing Pages That Convert
Build powerful landing pages and landing page funnels that transform visitors into leads. Use our simple point-and-click editor to create unique landing pages, or adapt a template from our extensive library. Set up chains of linked landing pages to organize visitors into different funnels and capture leads directly into your website.
Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. Deliver results quickly without a developer or any coding — and without touching your website. And if you are coding-savvy, you can always add your own HTML and CSS code to customize pages even further.
Build Brand Authority with Your Blog
Launch a blog in minutes directly in our marketing automation system. Write, design, manage and publish posts with ease. Set up permissions allowing your team to collaborate and publish posts and create profiles to welcome guest bloggers. Extend the reach of your content with RSS email syndication that automatically sends new posts to your mailing lists.
Get more engagement with your content using social media widgets that allow users to share your content and follow you online. Use SharpSpring’s marketing automation tools to track visitors, find out which content performs best and target posts to maximize conversions.
Readable, Actionable, Marketing Reports
Make key decisions with accurate and relevant data based on user behaviors and engagements. Choose the most important metrics for each campaign and message, then generate custom reports to review your performance. Understand end-to-end ROI and track both online and offline lead sources. Share key information with your team, clients and customers in a readable and accessible display.
All the Integrations You Need
Connect to hundreds of third-party software providers with SharpSpring’s APIs and Zapier connections. Sync data with your marketing automation CRM systems, keep your content management systems updated and integrate native and third party web forms with our marketing platform. Take control of your CRM and marketing automation by rebranding emails, notifications, reports and even the app itself. Store data on our encrypted, secure and scalable platform.